Unlocking the Secrets of Selling Your Creative Work Online
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Chapter 1: The Social Media Trap
The most significant deception ever inflicted upon creative individuals is the rise of social media. While it offers advantages for networking, it also has a darker side that has led us here today: you have become the product.
We are essentially free labor, caught in a cycle of producing endless content in hopes of receiving a fleeting rush from a 'like' or a comment from a complete stranger. Thoughts like:
"Why didn’t she respond?"
"Maybe they don’t like my work."
"No one liked my post after 30 minutes. I must be terrible."
These thoughts push us to create even more content. Your social media following serves not just as a status symbol but also as a mechanism to keep you on the endless cycle of content creation. The platforms profit by selling ad space while you remain engaged, perpetuating the cycle.
For creators aiming to sell their best work to their audience without getting trapped in this cycle, there's a more effective alternative—a direct approach.
The first video, "NO FOLLOWERS Podcast Video Episode 18: Business Myth, I just need the 'ONE'," explores the fallacies surrounding social media and the notion that one magical follower can transform your business.
Section 1.1: The Power of Email
The answer lies in a method that's been around for over five decades: email. By building your own email list, you secure your traffic and establish a direct connection with your audience.
While promoting your work on social media is fine, that's not where the real transactions occur. Instead of pleading for attention, entice your audience to join your email list by offering something valuable in return for their contact information.
Instead of inviting people to join your list, encourage them to claim the free resource you provide…
Subsection 1.1.1: The Secret Page
Your marketing strategy needs a boost. If you already have an email list, yet still struggle to generate sales, you might be overlooking a crucial element.
The Secret Page is often unknown to those who could greatly benefit from it. Those utilizing this page don’t want you to discover it, and those who aren’t using it remain unaware of how it can enable them to cover their living expenses with minimal effort, leveraging existing traffic.
If you’re a creative entrepreneur exhausted from toiling to showcase your best work only to see minimal sales, you might be missing out on this vital piece…
Chapter 2: Introducing the Secret Page
This unique page in your marketing strategy is designed to help you sell your best creations effortlessly, using the traffic you already possess. Most creators are unaware of its existence, which is unfortunate.
Today, I’m excited to unveil the Secret Page for you, and the best part is, this valuable information comes at no cost.
The second video, "The Myth about Money by Dave Ramsey," discusses common misconceptions regarding financial success and the importance of understanding where your focus should lie.
Unlock your Secret Page here.
August Birch, known as the Book Mechanic, is a dedicated course creator, marketing coach, and author based in Michigan, USA. With over 25 years of experience in email marketing for writers and creators, August oversees an international publishing business serving clients in over 110 countries. He assists independent creators in producing work that sells and maximizing their sales potential. Outside of his writing endeavors, August enjoys spending time with his wife and son, crafting with his hands, and maintaining a hands-on lifestyle.