# Insights on Consumer Trends for 2022
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Chapter 1: Overview of Consumer Trends
Happy holidays, everyone! We’ve officially entered the season of “let’s catch up in the new year” emails. Let’s dive right into the exciting details.
This week’s highlights include the shocking amount of time people are spending on TikTok daily, a concerning trend in startup valuations, and some noteworthy happenings in the tech world.
Freshly Released: Consumer Trends for 2022
As we approach the end of 2022, analysts are working hard to finalize their year-end reports. Coefficient Capital has published a comprehensive 88-page analysis on consumer behaviors, and we’ve summarized the top five findings for you:
Inflation Tops the Worry List
Inflation is perceived as the most significant issue facing Americans, even more so than violent crime, with COVID-19 trailing behind at #7.
TikTok’s Popularity Soars
Users are reportedly spending nearly 100 minutes per day on TikTok. We’re still trying to verify this claim!
Youth Mental Health Concerns
Younger individuals are more likely to identify their mental health as a challenge, while older Americans generally report feeling more positive about their mental well-being.
Loneliness Among Younger Generations
Over a third of Gen Z and Millennials—especially men—express feelings of being “very lonely” or “extremely lonely.”
Job Market Stability
Job openings remain higher than pre-COVID levels, despite frequent news of layoffs. When looking beyond the tech sector, layoffs are notably low and stable overall.
Chapter 2: Insights from the Industry
Tweet of the Week As winter approaches, the chill in the air isn’t the only thing making headlines. Cooley, the top-rated law firm in the U.S. for venture deals, recently shared their quarterly VC trends report. They reveal a rapid decline in median startup valuations, particularly in Series D funding, which has dropped 85%.
While later-stage valuations are taking a hit, the earlier stages still show resilience, giving investors a longer time to stabilize.
Are We Alarmed? If you’re contemplating launching a startup, now might still be a favorable time, as seed rounds remain robust. Though later-stage valuations are down, it’s simply a return to historical norms—think of it as broccoli: unpleasant now, but beneficial in the long run.
Tech Updates Here’s what else happened in tech this week: - Sam Bankman-Fried has been arrested in The Bahamas, facing serious charges of fraud and conspiracy, with potential prison time reaching up to 115 years. - Apple is set to allow side-loading apps and alternative app stores in the EU, which could significantly impact their revenue model, especially for larger developers. - Inflation rates have eased slightly to 7.1%, creating a sense of relief. - Google remains the last major player not announcing layoffs, focusing instead on operational streamlining. - Authorities are still on the hunt for Do Kwon, believed to be hiding in Serbia.
Picks of the Week - Discover the top meme generator for your humorous needs. - A new platform allows founders to rate VCs based on their contributions to portfolio companies, revealing some surprising insights. - A survey of 295K respondents identified the favorite podcast episodes of 2022. - Check out 10 Chrome extensions designed to enhance productivity.
Thursday Memes
That wraps up our updates for the week! We hope you found this information useful. If you enjoyed reading, please share it with a friend and spread some holiday cheer!