The Long-Awaited iPad Ultra: Is Apple Finally Delivering?
Written on
The Case for an iPad Ultra
The idea of an iPad exceeding the current 12.9-inch Pro model has been floated before, but now seems like the right moment for Apple to explore this opportunity to boost sales and capture the attention of new consumers.
Recently, Apple enthusiasts have been focused on rumors surrounding the iPhone 15 event, with Mark Gurman’s newsletter hinting at a date of September 12th. While this is a significant development, the newsletter’s main focus was on the iPad, highlighting its declining sales and the anticipated release of new Pro models in March or April 2023. Gurman even mentioned specific codenames—J717, J718, J720, and J721—likely referring to the upcoming iPad Pro 11 and 12.9 models.
What’s missing from that list? Two additional code names for an Ultra version.
Ultra Models: A Trend Worth Following
With the iPhone 15 rumors suggesting a potential rebranding of the iPhone Pro Max to iPhone Ultra, it seems Apple is keen on distinguishing its top-tier smartphone. The Apple Watch Ultra has also set a precedent, becoming a symbol of status among outdoor enthusiasts while the iPhone has lost some of its prestige.
An iPhone Ultra makes sense in 2023, and many are anticipating a similar move for the iPad.
Historically, the iPad was often dismissed as simply "a large slab of glass." However, with iPhones now boasting nearly 7-inch displays, any iPad under 11 inches seems diminutive. Thus, launching an iPad Ultra could effectively cater to consumers seeking the finest in tablet technology. This model could not only surpass the iPad Pro 12.9 in features but could also serve diverse functions, from a high-resolution graphics tablet to an excellent entertainment device. Additionally, it could act as a secondary display for desktops or laptops, enhancing productivity.
Striking the Right Balance
The challenge lies in ensuring that the iPad Ultra offers competitive advantages without undermining the iPad Pro's appeal. Apple could leverage the M3 chip, incorporate more RAM and storage, enhance connectivity with a faster USB-C port, and adopt the iPhone 15 Ultra camera system. Add to this an OLED display and a larger battery, and you have the makings of a compelling iPad Ultra.
Dreaming of a Larger Tablet
Many have envisioned a larger iPad for years, and the recent introduction of the 14.6-inch Samsung Galaxy Tab S9 Ultra demonstrates that larger devices are gaining acceptance. Current iPad models are inching closer to smartphones in size, while Pro models are often sought for their expansive, enjoyable displays. If Apple wants to fulfill consumer demand for larger screens, an iPad Ultra could be a profitable venture.
The real question isn’t whether an iPad Ultra would be a wise decision but how it aligns with Apple’s future strategy. Speculations about a new iPadOS capable of running macOS applications or a revised macOS for iPads suggest a bright future for a larger iPad. Additionally, rumors about a folding iPad or a dual-screen MacBook without a physical keyboard indicate that Apple is exploring innovative designs.
A larger iPad seems less like a wild idea and more like a logical progression in Apple's evolving lineup. While it would cater to a niche market, it could satisfy the needs of many users currently opting for the 12.9-inch iPad Pro.
Looking Ahead
Even if an iPad Ultra is slated for release in Q2 2024, details will likely remain under wraps until early next year. However, it would be exciting to confirm that the upcoming iPad, codenamed J719, isn't just another Pro or standard model.
In this video, titled $1,500 iPad Ultra with macOS: Is Apple Genius or INSANE?, the discussion revolves around the feasibility and implications of an iPad Ultra in the Apple ecosystem.
The second video, iPad ULTRA Release Date and Price - IS IT COMING IN 2024?, dives into the expected release timeline and pricing strategies for the anticipated device.