How to Successfully Build Your Brand While Keeping Your Day Job
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Chapter 1: Shifting Your Time Perspective
It’s not about your dreams; it’s about changing how you view time.
On January 1, 2018, I wrote in my journal: "I want to earn $1 million this year." While this goal may seem attainable, expecting to achieve it within just a year without prior business experience was unrealistic. The recurring timeframes I set for myself were my downfall. This misalignment eroded my self-esteem. It wasn't until I focused on building sustainable growth that I began to see real progress.
This brings me to my job: I was managing a team in a role I didn’t find fulfilling, and every day felt like a grind. My daily commute was an hour each way, leaving me feeling stagnant and uninterested. I had experienced this cycle for years, often resorting to get-rich-quick schemes as my escape, which inevitably led to disappointment.
In 2018, something changed. I realized that rather than abruptly quitting my job, I needed to find one that I actually enjoyed. After a few months of searching, I landed a position in a team I was passionate about.
Section 1.1: Utilizing Your Day Job
Many people criticize the traditional work model, fantasizing about quitting their jobs to travel the world or live a digital nomad lifestyle. While that works for some, it wasn't my aspiration. I actually appreciated my day job; it was a source of learning and growth, but I wanted to increase my income.
I began to write more, drawing on my workplace experiences as inspiration. I documented my:
- Mistakes
- Lessons learned
- Personal experiences
- Effective methodologies
Gradually, I carved out my own niche on the internet, leading to the creation of The Part-Time Creator Club.
Subsection 1.1.1: The Power of Iteration
Iteration involves trying something, assessing it, and making adjustments. Each week, I conducted experiments to discover what worked in the digital business arena, documenting my insights along the way. This approach enabled me to objectively analyze data and feedback, aligning it with my ambitions and guiding my future direction.
This process ultimately led me to take on a role as head of content for a popular newsletter and explore various digital products and newsletters.
Section 1.2: The Reality of Quitting the 9-to-5
The desire to escape the 9-to-5 grind often leads to unhappiness. I realized that fixating on the need to leave my job was counterproductive. If I had quit, I wouldn't have had the financial stability needed to cultivate a successful venture.
The stress of managing bills and a mortgage without a reliable income could have resulted in a disheartening experience. Instead, finding a job I enjoyed laid the foundation for my online endeavors. In retrospect, this was the most crucial decision I made. Unfortunately, the narrative around quitting often overshadows this reality.
The truth is that you can achieve your dreams, but it typically requires three years of hard work. Many are unwilling to commit to this journey, which is why, if you're reading this and ready to put in the effort, you’ll be among the top 1%.
For additional insights, consider joining the Part-Time Creator Club, which has seen a remarkable growth of 296% over the past six months. It’s quickly becoming the go-to resource for individuals aiming to build alongside their 9-to-5 jobs.
Chapter 2: Embracing the Journey
In this video, discover how to create a profitable side hustle while maintaining your current job. Learn effective strategies to balance both worlds.
This video is a must-watch for anyone contemplating leaving their job to pursue entrepreneurship. Gain insights on how to prepare for this transition wisely.