Avoiding Manipulative Sales Tactics for Effective Capital Raising
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Chapter 1: Understanding Sales Tactics
When it comes to raising capital, steering clear of underhanded sales strategies is crucial.
I nearly fell victim to a deceptive tactic. Recently, amidst my travels and distractions, I received an email from someone simply stating, "I hope we can set up a time to talk." I responded courteously, given that he was affiliated with an investment firm.
As a coach for investment professionals, I’m accustomed to receiving inquiries. His message, though brief and vague, didn’t raise immediate alarms due to my busy schedule. However, it quickly became apparent that he could benefit from better communication skills. 🤣 In an effort to be accommodating, I inquired about suitable dates and times for a conversation.
Section 1.1: Recognizing Red Flags
His response should have been a clear indication of something amiss. He offered only one time and date, devoid of any additional context. This brusque approach seemed odd, especially since he was the one initiating contact. In my eagerness to secure a new client, I dismissed the warning signs as just a miscommunication.
Subsection 1.1.1: The Importance of Clarity in Communication
Section 1.2: The Turning Point
When I proposed an alternate time, his reply was simply, "4:30 works." By this stage, my instincts were finally kicking in. He hadn’t clarified the reason for his outreach. It’s basic etiquette to communicate your purpose when reaching out to someone.
Chapter 2: The Dangers of Deceptive Practices
I felt uncomfortable with the entire interaction. So, I asked, "What’s the agenda?" His response was evasive: "I will send our presentation with the Zoom link." It was evident he was hesitant to share details upfront, likely fearing I would dissect the information before he had the chance to persuade me.
The first video, "Sleazy Sales Gimmicks And How To Avoid Them," delves into the pitfalls of such tactics and offers guidance on how to sidestep them.
He continued, "We are attempting to raise a long-short equity and credit fund…" This was a clear indication of his intentions.
I responded directly: "Are you attempting to pitch me or seeking assistance with your pitch deck? If it’s the former, I’m not interested. If it’s the latter, let’s discuss."
Is this the type of strategy taught in 'bro marketing' schools? 🙄 Does it genuinely work to use minimal information to ensnare the unsuspecting and then manipulate them into making investments?
The second video, "From Never Selling Anything To Successful Sales Rep with Kelsey O'Neal," provides insights on transitioning from novice to successful sales professional.
Ultimately, I carefully examined their website to uncover more about their operations. Good luck, my friend; you’ll require some coaching before finding success. 🤣
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