# Apple's Shift: The End of the iPhone Plus and the Arrival of the iPhone 17 Slim
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Chapter 1: The Transition from iPhone Plus
Recent reports indicate that Apple is planning to discontinue the iPhone Plus model by 2025, replacing it with a new, sleeker variant known as the iPhone 17 Slim. This device is expected to feature a smaller display that emphasizes a modern design.
In April 2024, speculation began to surface regarding a reduction in screen size for the upcoming iPhone 17 Plus. Confirmations now suggest that the iPhone 16 Plus will be the last of its kind. Apple aims to introduce a new model that diverges from the Plus branding entirely.
What are your thoughts on Apple's recent decisions? How do you believe this strategy will affect market dynamics and consumer preferences? Your insights could greatly enhance our discussion on this intriguing subject.
Even before the iPhone 16 has been officially announced, discussions have already shifted to the iPhone 17. Reports have emerged about Apple's intention to downsize the display of the iPhone 17 Plus next year, a move that has raised eyebrows and sparked curiosity.
Section 1.1: Understanding Apple's New Direction
The rationale behind this transition is becoming clearer through insights from industry insider Jeff Pu. According to Pu, Apple plans to replace the iPhone 17 Plus with the newly named "iPhone 17 Slim" (Source: MacRumors).
This fresh model will incorporate a smaller screen compared to the existing Plus version, boasting a streamlined design aimed at attracting a wider audience. Anticipated internal specifications include either an A18 or A19 chip and 8 GB of RAM. Furthermore, the front camera is expected to be 24 megapixels, while the rear will feature a 48-megapixel telephoto lens.
Pu has also noted that the body of the "iPhone 17 Slim" will be constructed from aluminum, as opposed to the titanium used in the Pro variants. While some changes to the exterior design are anticipated, details remain scarce at this time.
Subsection 1.1.1: Display Size Speculations
So, what will be the actual display size of the new "iPhone 17 Slim"? Currently, Jeff Pu estimates it to be around 6.6 inches, while industry expert Ross Young offers a more precise prediction of 6.55 inches. For context, the Plus models of the iPhone 14 and iPhone 15 featured a display size of 6.69 inches, which was marketed as 6.7 inches. The iPhone 16 Plus will maintain this screen size when it launches in the fall of 2024.
Section 1.2: Apple's Strategic Rebranding
In summary, Apple's thoughtful rebranding and slimmed-down design provide insight into the reasoning behind the display size reduction for the next iteration of the iPhone Plus, which will cease to exist under that name by 2025.
In contrast, Apple is pursuing a different strategy for its Pro models, which are expected to increase in size this year. The iPhone 16 Pro is predicted to have a 6.3-inch display, up from 6.1 inches, while the iPhone 16 Pro Max will have a 6.9-inch display, an increase from 6.7 inches. This trend will carry over to the iPhone 17 Pro and iPhone 17 Pro Max in the following year. By 2025, the lineup is likely to include:
- iPhone 17 (6.1 inches)
- iPhone 17 Slim (6.55 inches or 6.6 inches)
- iPhone 17 Pro (6.3 inches)
- iPhone 17 Pro Max (6.9 inches)
Apple's initiative to replace the iPhone Plus with a new, more enticing model appears to be a strategic move. Previously, the Plus model struggled with sales. Now, with a fresh name and focus, the larger base model may see improved market performance.
Chapter 2: What Lies Ahead for Apple
Video Description: This video delves into Apple's future plans for the iPhone, exploring the potential changes and innovations expected in the upcoming models.
Video Description: In this video, we discuss why consumers might want to reconsider purchasing the iPhone 16, focusing on upcoming releases and features.